The National Museum of Qatar gives voice to the nation’s rich heritage and culture, inviting diverse communities into a vibrant and immersive space where Qatar’s past, present, and future come together.

As a symbol of Qatar’s identity, the museum bridges the country’s deep-rooted history with its dynamic, cosmopolitan present. It reflects the essence of Qatari life—honouring tradition while embracing progress.

Completed in 2019, the museum was designed around its centrepiece: Sheikh Abdullah bin Jassim Al Thani’s original palace, which became Qatar’s first national museum in 1975. Meticulously restored and conserved, the Old Palace stands as a testament to the nation’s heritage, preserved for future generations to experience.

Qatar’s profound connection to its desert landscape, nomadic traditions, and natural environment inspired Jean Nouvel’s architectural vision. To unify these narratives, he turned to the desert rose—a crystalline formation sculpted by wind, saltwater, and sand. The resulting design is a breathtaking dialogue between nature, history, and innovation.

Tasked with creating a brand that reflects both the museum’s bold architecture and its historical roots, I worked closely with Qatar Museums’ Head of Design to craft a visual identity that captures this duality.

The logo draws from both structures: a dynamic ellipse embodies the museum’s contemporary form, while three archways, inspired by the Old Palace’s entrance, symbolise three open doorways to Qatar’s past, present, and future. The ellipse’s angled placement conveys movement, echoing the energy of the new museum.

Beyond the logo, the brand language reflects Jean Nouvel’s crystallisation pattern, seen throughout the museum’s façade. A refined combination of elegant typography, striking photography, and open space ensures a modern yet timeless aesthetic.

The result is a brand that resonates deeply with generations of Qataris while welcoming international visitors—a seamless fusion of heritage and innovation.

Credits: Brand designed and created while Creative Director at The Creative Union. Partnered with Dana Alshebani, Head of Creative at Qatar Museums.