Having the chance to work on the naming, branding, and interior design for Qatars first spinning studio was an exciting challenge.

As well as providing an upbeat, loud, and energetic workout, the client  was focused on bringing a collective of people together and to give them a sense of community. With this in mind, and a number of naming sessions involving the client, Ride Tribe was born.

Keeping to the collective spirit of the spinning studio, the logo was formed using multiple legs, representing a tribe of people, which created a bikes crankset. The circular part of the logo depicts a pulsing speaker, and that same graphic element is used in the brand language.

Creative copywriting is at the fore of the brand language, and is key to the brand expression. Working closely with interior designer Kia Angeli, we created a club like, urban, and electric venue for Doha’s exciting new spinning studio. Since its inauguration, Ride Tribe has expanded to multiple venues.

Credit: Brand created and designed while Creative Director at The Creative Union. Interior design by Kia Angeli. Photography courtesy of Ride Tribe.