The Abuissa Racing team took part in The Dakar Rally in 2017 in Paraguay-Bolivia-Argentina, and needed eye-catching graphics for their X-Raid Mini Rally Car. With Qatari Champion Quad Racer, Mo Abuissa at the helm, the team wanted a brand and car design that reflected his, and his team's spirit and Qatari heritage.

Working closely with designer Dana Halabi, to create the logo, and Qatari artist Noor Abu Issa to develop a pattern that would fit Abuissa Racing Teams image, reflecting the energy, adrenalin and the speed of the sport. Sharp lines, angles, movement. With the geometric art also depicting the upturning sand, dust, stones and water as the car speeds through numerous terrain.

Mo Abuissa performed outstandingly well in his first Dakar Rally and the car was also a favourite of the fans and drivers alike.

Credit: Created while Creative Director at The Creative Union, alongside designer Dana Halabi. Pattern design by Noor Abuissa