Bunji decided to challenge peoples perception of kombucha. Not simply market it as a drink that is ‘good for the gut’, but as a drink that is an alternative option for adults. Filling the void between a soft drink and an alcoholic drink. Having been on the market for a year, Bunji realised they needed a re-brand to portray a sense of fun, adventure, to stand out, and promote themselves as a drink to be enjoyed alone or with friends in any given moment.

Having partnered up with Geoff Arias, for strategy and design, we set about creating a bold brand. A logotype that hints at the wobbly scoby that is part of the drinks fermentation process. Flavour combinations were key, and the illustration of the sliced fruit bursting with the drinks other main ingredient, pays homage to the traditional Argentinian culinary knives. Three dots and three eyes are used as a hat-tip to the three friends that founded the company. Modern serifs also play a key part of the brand, adding that adult edge to the brand language.

With a key message throughout, to ‘not conform, reform, and cultivate your own moments’ the new brand does just that, and has proved to be a big hit in the local market, more than quadrupled sales since the re-brand was launched, and still growing.

Credit: Partnered with Geoff Arias for brand creation. Photography by Nicolas Bertaldo