Bunji set out to challenge perceptions of kombucha in Buenos Aires, Argentina—not just as a “gut-friendly” drink, but as a cultural movement. After a year on the market, they recognised the need for a rebrand that would embody fun, adventure, and individuality—positioning Bunji as the perfect drink to enjoy alone or with friends, in any moment.

Partnering with Geoff Arias for strategy and design, we crafted a brand that stands out in the local market. With the core message "Don’t conform. Reform. Cultivate your own moments.", Bunji redefined local kombucha culture.

The logotype features a wobbly ‘N’, a nod to the scoby fermentation process. Flavour combinations take centre stage, with bold fruit illustrations bursting with energy, flavour, and freshness. The sliced fruit pays homage to facón knives, widely used by locals at Argentine asados. Gradients reflect the hazy transformation of tea into kombucha. With three dots  woven into the brand as a tribute to the three founders, while iconography and typography combinations play an important role in the brand language.

At its heart, Bunji’s message: ”Cultivate moments” really connected to their audience. The result? A brand that not only captures a spirit of rebellion and spontaneity but has also made a lasting impact in the local market—sales have increased ninefold since launch and continue to grow.

Credit: Partnered with Geoff Arias for strategy and brand creation.
Photography by Nicolas Bertaldo